"ProWoman"
Actively promoting the advancement of women to senior positions
Goals:
-
Clearly Introduce the organization's activity to new potential participants.
-
Provide information and updates for existing participants.
-
Maintain brand design language to avoid losing recognition.
Market Research:
Focusing on similar non-profit organizations in Israel and worldwide.
User Research:
-
Online Survey Answers, Stakeholders Interviews, Data Collection.
-
Approximately 100 volunteers, speakers, stakeholders, and students take part in the organization's activities.
-
Even though 50% of Prowoman activists tried using the website more than once, 87% said they use WhatsApp or Facebook instead to keep up with the organization's news.
Two main problems:
-
Confusing navigation.
-
Outdated design.
Design Process:
-
User Flow, Wireframes, Concept and Final UX\UI.
-
Tools: Illustrator, Google sheets+Slides, Figma.
